Iowans are not defined by the clothes we wear. Rather, our personal style is a reflection of the quality of life we experience every day. It tells the story of who we are, how we live, & what matters most to us.
Here are five tips to remember when building your own Midwest inspired outfits:
1. Simplicity
Choose items that are plain, but timeless. The people from the corn state dress understated, yet quietly iconic.
2. Quality
Top tier fabrics make the clothes standout from the rest, & last for years. Cotton, linen, & wool are your besties.
3. Durability
Your Midwest wardrobe should be able to withstand the weather because we get all four seasons.
4. Practicality
Find pieces that can be dressed up or dressed down. The ensemble can be worn on a quick errand to Target, or to a dinner at the family-owned local dive.
5. Personability
Wear the same outfit formula on a day to day basis that defines who you are like a signature hat, or a lucky jacket that’s been passed down from your elders.
Iowacore style reflects the importance of quality of life—the foundation for achieving true Midwestern simplicity. It’s not about having more, but about finding value in what matters most: comfort, authenticity, & a life well lived.
